It’s been awhile since I’ve shared any of my freelance branding work so it’s time to get caught up. My brother-in-law Chris recently launched his own shuttle service here in Rochester. He saw a gap in the market and one route has turned into multiple!

I was super inspired by his choice in the company’s name “Snap Shuttle” and immediately had a vision in my head for what the logo would look like. Chris wanted something bold, eye-catching, and that implied movement. This was actually the very first logo I designed. I did show them 4-5 more options that they liked also but when Chris superimposed it on the bus, it was a no-brainer.

I am very passionate about branding so combining that with family was very exciting for me. Chris (and Hannah) both love the outcome and it’s rewarding to see his business take off literally! 😉

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