Project Overview: One of the main projects I have the opportunity to work on every year is Wimbledon. IBM has partnered with the AELTC (All England Lawn Tennis and Croquet Club) for the past 23 years to deliver a world class digital experience. This year's objective was to redesign wimbledon.com into a fully responsive site while keeping their brand at the forefront and maximizing IBM's power to offer fans data they want most. My role as a user experience designer was to oversee the visual treatment of the website and ensure a great user experience at every resolution and device. I also designed the iPad, iPhone, and Android apps which giving fans a glimpse into a day at Wimbledon.