Brand Overview: The idea for this brand was sparked when my client, Elyse Barton took a trip to Switzerland. The culture, way of life, and beauty completely transformed and inspired her to launch Plum & Oak. Elyse shares her love of art through the creation of thoughtful stories, beautiful photographs, and flavorful recipes. The name Plum & Oak describes the sweet and salty elements of life so words like unique, bold, rich, warm, contrast, and natural is what she wanted her brand to convey. The process of creating was truly enjoyable. I used watercolors to paint her logo and the final mark represents the rawness and artfulness her brand encompasses.
Deliverables include 2 logos, watermark, business card, and style guide.