Brand Overview: Real estate agent Genna needed a complete brand identity for her new boutique realty company, Picket Fence Realty. Her company serves many first-time home buyers so she wanted her brand to evoke independence, the American dream, and “coming home”. She wanted her brand to be simple, clean, and straightforward, with a tiny touch of femininity. When she mentioned being inspired by the little blue Tiffany’s box, I knew she had picked the right designer.

Deliverables included logo, business card, letterhead, shopping list, greeting card, signage, home buying guide, and a complete website. You can visit her site at picketfencerealtymn.com.