MY BRANDING PROCESS
Thanks for visiting! I love all aspects of design and specialize in visual branding. I love working with other businesses creating their own unique vision and voice. While the logo is the final piece, your branding as a whole is what we will focus on. Scroll on to get a quick breakdown of the process...
Dreaming, discussing, and imagining what you want your brand to be, what it could be, and how we will get there.
The fun part. Pulling photos, imagery, objects, experiences, relationships; anything that inspires you.
I always start on paper where ideas can flow freely. Then I move to the computer and design several different logo concepts for you to choose from.
Once a concept is chosen, we can begin to develop the idea more; explore color palettes, line weights, fonts, tweak, and tweak again until it’s perfect.
Your final artwork will include horizontal and vertical lockups and high and low resolution versions. Not only do we end up with a solid logo, we usually end up creating several; along with supporting graphics that are used across mediums - both online and printed collateral. I also put together a brand style guide outlining everything from your strategic brand overview to font choices and color codes.