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MY BRANDING PROCESS

Thanks for visiting! I love all aspects of design and specialize in visual branding. I love working with other businesses creating their own unique vision and voice. While the logo is the final piece, your branding as a whole is what we will focus on. Scroll on to get a quick breakdown of the process...

1

RESEARCH & STRATEGY

Dreaming, discussing, and imagining what you want your brand to be, what it could be, and how we will get there.

2

INSPIRATION

The fun part. Pulling photos, imagery, objects, experiences, relationships; anything that inspires you.

3

CONCEPTS

I always start on paper where ideas can flow freely. Then I move to the computer and design several different logo concepts for you to choose from.

4

DESIGN

Once a concept is chosen, we can begin to develop the idea more; explore color palettes, line weights, fonts, tweak, and tweak again until it’s perfect.

5

FINAL DELIVERABLES

Your final artwork will include horizontal and vertical lockups and high and low resolution versions. Not only do we end up with a solid logo, we usually end up creating several; along with supporting graphics that are used across mediums - both online and printed collateral. I also put together a brand style guide outlining everything from your strategic brand overview to font choices and color codes.

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